NOTE: There are only two possible reasons publishers would not be paid: 1) fraud 2) serious traffic violation. We provide evidence with all claims.
Weekly. Our weekly threshold is $500. We pay weeklies Net 4, on Thursdays for traffic, Monday to Sunday.
Monthly. Most publishers are set to Monthly as default. Some verticals do not support weekly payments. In these cases publishers are paid monthly. Our monthly threshold is $500. We pay monthlies Net 30.
Early Pay. We have a feature to request early pay. We reserve the right to approve or reject all requests.
Bank-to-bank Wire Transfer. Provide wire details and we will wire directly to your bank account.
Payoneer. Payoneer allows for ACH (iACH for non-US residents) or a load to a Payoneer credit card. Sign-up to Payoneer inside our platform, attach your account, set your payment method to Payoneer, and we will send via ACH/iACH or credit card load.
There are great advertisers, uninformed advertisers and bad advertisers.
We love great advertisers and dedicate our teams to servicing them and growing the relationships to the greatest degree possible.
The uninformed advertisers are normally good guys that just don’t understand how things work, or should work (uninformed often means misinformed as well). With our uninformed advertisers, we work to correct things that are not appropriate or optimal. Because of their good nature, we are normally able to get the relationship to work and prosper.
Then we have the bad advertisers. There are shocking numbers still in operation in the CPA space. They often think that others are responsible for their profits, they impose their work on their partners, they break promises and violate contracts without shame, among many, many other dirty activities. We reject all this behaviour and often seek to remedy that behaviour in law, as it almost always results in damage.
Our policies below are designed to protect all parties (advertiser, network and publisher). They are simply good business principles and practices.
We are advertisers as well. We own proprietary ad technology. We own offers. So, we know how it works. We therefore know the games employed by bad advertisers. We reject them all.
NOTE: There are only two reasons you may not pay: 1) fraud 2) serious traffic violation. You must provide indisputable evidence with all claims. All other “reasons” will be rejected and payment will be sought. See www.ad.mg/legal.html for more information on our approaches to securing payment.
Partners. Networks are responsible for their relationships. Period. Networks contract and decide to do business with certain advertisers, and are therefore wholly responsible for those relationships. There are risks in business. Networks will not be allowed to pass through their issues with their partnerships. We suggest networks handle the issues as outlined below; either way, should they not handle them effectively, they alone will deal with the consequences.
Lead Approval/Verification. Almost every lead can be verified within minutes. Simple submits can (and should) employ data verifiers like xVerify (i.e. advertisers should not even accept data, let alone fire a conversion pixel, if it’s not valid). Lead gen offers should be called from call centres within minutes to ensure maximum conversions. So, the idea that it will take hours let alone days or weeks to approve offers is ridiculous, and we reject it. Leads should be approved in (near) real-time.
Lead Quality. Advertisers are responsible for ensuring that leads are utilized most effectively. No one is responsible for the success or failure of their business - and the proper use of their leads (which is out of everyone’s control), is likely a large component of either outcome. Advertisers should know within minutes to no more than hours if “lead quality” is not compatible with either their payout or their conversion goals, or both. If “lead quality” appears to be an issue, we should be made known of that within 24 hours to discuss how we might remedy the situation.
Lead Fraud. An advertiser not using fraud protection is not a serious advertiser. We use fraud protection. We catch virtually all fraud. The sources are shut down immediately, and leads are credited to advertiser’s accounts. It is highly unlikely therefore that fraud will be a valid reason for a non-pay, slow pay or chargeback. Unless there is definitive evidence supplied of fraud that we did not catch and remedy, a fraud claim will be rejected.
Slow Pay. Networks must ensure positive cash flow. So, pay terms with advertisers, generally speaking, are a point of consideration. However, we don’t particularly care if single advertisers pay weekly, bi-weekly or monthly. There are plenty of advertisers to choose from that pay fast. An advertiser might care though. The volume of traffic that is sent to advertiser’s offers will be directly proportional to the speed in which they pay. If an advertiser wants more traffic, they pay faster. Until they pay faster their offers are capped. It’s a simple and appropriate equation.
Volume. Many advertisers also use this as another barrier to prevent or delay payments. There can be a minimum threshold (normally $500-1000) that is a practical and appropriate measure in ensuring that advertisers mitigate administration expenses (i.e. don’t spend time paying out $50 weekly accounts). However, many advertisers present this as some sort of mystical amount that can only be determined at an unspecified future date. Nonsense. Advertisers tell us their weekly minimum threshold clearly and in advance, or their offers won’t receive traffic
Invoicing. We will not invoice for payment. Advertisers have tracking, reporting and invoicing on their side. Advertisers wouldn’t pay anything other than what is in their reporting. So, advertisers will pay out, on terms already agreed, without any request to do so. This is a strategy that some advertisers employ to increase the possibility of delayed payments. We won’t play that game.
Paperwork. Each country has it’s own requirements. Advertisers are responsible for ensuring that we are fully aware of what documents must be filed to receive payment. No games allowed there either.
Generally speaking, the most optimal form of business is the one with the least barriers. For many reasons some advertisers not only do not actively set out to remove barriers, but actually impose them, causing harm to all partners. These advertisers need to be fully removed from the CPA space eventually; but in the meantime, we will do our part by not allowing them to operate here.
An advertiser reading this and confused or annoyed by it is likely part of the problem… and we suggest they move on. An advertiser reading this and feeling great knowing that barriers to growth have been removed and that these policies/procedures protect them is part of the trend moving us collectively into a sustainable, fair and profitable model of performance marketing… and we welcome them.
As a collective, we need to stop this, one partner at a time by simply not tolerating it. If no one will play advertiser games, the games will stop.